Kommunikation som skapat effekt

Läs om vinnare, se film & bilder från årets gala

Om 100-wattaren

100-wattaren är en tävling som sedan 1990 belönar effektfulla kommunikationsinsatser. Den lyfter fram exempel på hur kommunikation kan påverka beteende och skapa kommersiellt värde, samt inspirerar branschen att skapa bättre effekt och mäta den.

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Viktiga datum för 100-wattaren 2025

Det finns några viktiga datum för 100-wattaren 2025 både för dig som tävlar och som vill gå på galan den 12 februari 2026.

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17 sep

Tävlingen öppnar

100-wattaren 2025 öppnar för inlämning av tävlingsbidrag onsdag 17 september (10:00).

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22 okt

Sista inlämningsdag

100-wattaren 2025 stänger för inlämning av bidrag onsdag 22 oktober (17:00).

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24 okt

Förlängd deadline

Ute i sista stund? Förlängd deadline gäller till 17:00 fredag 24 oktober, avgift 2000 kr/bidrag.

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09 dec

Nomineringar 2025

Årets nominerade bidrag i 100-wattaren presenteras torsdag 9 december 2025.

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12 feb

Gala och prisutdelning

I 100-wattaren delar vi ut 50-watt, 75-watt och 100-watt i varje kategori. Vinnarna för 2025 presenteras på galan i Stadshuset den 12 februari 2026. Biljetter till galan kan köpas från den 4 december.

Årets tävlingskategorier

I 100-wattaren kan du tävla i tio kategorier. Klicka på + för att läsa mer om varje kategori.

I 100-fattaren tävlar bidrag som genom kommunikations- och/eller kampanjaktiviteter långsiktigt och strategiskt jobbar för en positiv effekt för planeten, samhället och företaget. Det är viktigt att visa på affärsmål som bidrar till omställningen. Bidraget ska kunna visa på hur aktiviteten bidrar till företagets hållbarhetsmål samt affärsmål. Tänk på att man kan tävla med flera kampanjer kopplat till olika hållbarhetsmål. Kommunikationsinsatsen ska ha varit aktiv under minst två år under perioden 2022-2025, även om den påbörjades tidigare.

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Här tävlar bidrag som riktar sig mot nuvarande och/eller potentiella medarbetare med syfte att stärka det egna varumärket som arbetsgivare och bli en attraktivare arbetsplats, t.ex. genom att öka medarbetarnas engagemang, underlätta rekrytering och/eller minska personalomsättningen. Se tidigare års vinnare chevron_right

Här tävlar kommunikation som utöver att den fungerat enligt 100-wattarens kriterier också överraskat och flyttat fram positionerna för kommunikation generellt. Här har man använt ny teknik och/eller inspirerar till nya sätt att arbeta. Se tidigare års vinnare chevron_right

Kommunikation riktad till människor i deras yrkesroll på företag och/eller organisationer. Här tävlar bidrag som har till syfte att bygga varumärke, generera försäljning/intäkter och skapa ökad affärsnytta/lönsamhet. Se tidigare års vinnare chevron_right

Här tävlar välgörenhetsorganisationer med kommunikation som har till syfte att driva insamling eller på annat sätt generera intäkter. Se tidigare års vinnare chevron_right

I den här kategorin tävlar bidrag som är producerade i Sverige men exponerade utomlands för konsumenter eller människor i deras yrkesroll i företag/organisationer. Det kan var en enhet eller kampanj som har exponerats i ett eller flera länder i Europa eller övriga världen (Exportcase). Här tävlar även internationella bidrag som anpassats till den svenska marknaden (Adaptioner). I bidragsbeskrivningen behöver det framgå tydligt hur adaptionen har gjorts och skett på den svenska marknaden. Se tidigare års vinnare chevron_right

Kommunikation riktad till konsumenter. Här tävlar bidrag som har till syfte att bygga varumärke, generera försäljning/intäkter och skapa ökad affärsnytta/lönsamhet. Se tidigare års vinnare chevron_right

Här tävlar bidrag som använt ett sammanhållet kommunikationskoncept för att påverka varumärket och affärsnytta under minst tre år (tex 01 maj 2022-30 april 2025). Tidigare bidrag som har vunnit i Långsiktigt kan vara med och tävla igen förutsatt att det är en ny tidsperiod som bidraget tävlar med. Se tidigare års vinnare chevron_right

Här tävlar kommunikation för opinionsbildning, skolor/universitet eller samhällsinformation som har till syfte att påverka opinion och attityder. Se tidigare års vinnare chevron_right

I den här kategorin tävlar varumärkesbyggande design, till exempel långsiktiga lösningar för identitetsprogram och förpackningar som bygger på insikter om konsumenter och/eller marknad och som ska uppnå mätbara mål, till exempel liking, förflyttning på positionerande attribut, försäljning, köpintention eller annat. Bidrag ska ha publicerats mellan åren 2022-2025. Se tidigare års vinnare chevron_right

Se tidigare tävlande bidrag

Här kan du utforska tidigare tävlande bidrag och inspireras av deras imponerande insatser

Konsument

Sommar på stationen

OKQ8

Reklambyrån 13 Sthlm

Konsument

Better Late Than Never

IKEA

NoA | Åkestam Holst

Employer Branding & Rekrytering

Sån är Lidl

Lidl

Garbergs

Konsument

Goda nätter ger bättre dagar

IKEA

NoA | Åkestam Holst

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Partners

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