Om 100-wattaren

100-wattaren har arrangerats sedan 1990 och belönar kommunikation som fungerar, det vill säga marknadsföring och kommunikation som gett bevisad effekt. 100-wattaren handlar om kommunikationsinsatser som skapar påvisbart värde genom att påverka målgruppens beteende, och därmed uppdragsgivarens verksamhet, i önskad riktning. Tävlingen arrangeras av Sveriges Annonsörer. De nominerade bidragen bidrar till att höja kompetensen i branschen genom att vara goda exempel på hur kommunikation kan mätas och utvärderas i relation till hur den skapar kommersiell nytta och inspirera andra att utvecklas.

Hem / Tävla

Så här tävlar du

100-wattaren 2026 öppnar 16 september.

Vill du veta mer om tävlingsupplägget och vårt tävlingsformulär från 2020 lyssna på vårt poddinar där Sveriges Annonsörers vd Hanna Riberdahl pratar med Mats Rönne, varumärkesexpert och Niklas Bondesson, forskare i marknadsföring vid Stockholms universitet.

star Läs intervjuer med tre juryordförande

Vi har ställt tre frågor till några av de som gjort det tuffa jobbet att djupdyka i effekten på alla inskickade bidrag. Vi pratade med Cecilia Forsberg, Telia, Johan Fernstedt, Unionen och Nils Persson, Visit Sweden för att höra vad de tyckte om juryarbetet 2025.

Läs intervjuerna east

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star Inspireras av tidigare 100-wattsvinnare

Tips till dig som funderar på att tävla i 100-wattaren. Vi har pratat med några tidigare 100-wattsvinnare för att höra vad vinsten betytt för dem, varför de tävlade och ge lite råd till dig som funderar på att tävla.

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Hjälpmedel

För att underlätta ditt tävlande har vi skapat en tävlingsguide. Mats Rönne ger också tips i ”Så här gör du för (öka chanserna) att vinna en 100-wattare” och ”Guide för effektredovisning”. Lycka till!

Klicka på respektive guide för att ladda ner.

Tävlingsguide 100-wattaren 2025

Mats Rönnes ”Guide för effektredovisning”

Så här gör du för att (öka chanserna) att vinna 100 watt

Effektdatabasen & rapporten Kommunikation som ger effekt 2024

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Behöver du komma i kontakt med oss?

Har du övriga frågor?

Ulrika Strallhofer

projektledare för 100-wattaren

mail event@sverigesannonsorer.se phone 070-350 22 81

Frågor om 100-wattaren mail event@sverigesannonsorer.se

Teknisk tävlingssupport mail support@awardly.se

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